Brand and Identity
SCORE Small Business Resilience
Creative direction, brand strategy, messaging
When COVID 19 hit small businesses with devastating effect, SCORE did what they always do in the face of crisis — they helped small businesses succeed. SCORE needed to expand their brand to raise awareness of their resilience program offerings while creating a program brand that would allow them to respond to any future crisis, from hurricanes to economic downturns.
The SCORE Resilience brand invited its participants to see the opportunity in the challenges of the moment and to find the courage to adapt and the strength to succeed.
Presentation: Drupalcon Global 2020, “How Brand Plus Technology can Meet a Critical Need“
Result: SCORE’s resiliency program reached over 95,000 business owners including more than 32,000 new users.
The Well by Northwell Health
Creative direction, brand strategy, art direction
Designing the brand identity for The Well required a focus on deep community engagement, smart brand architecture strategy, and distinction within a crowded space.
At launch, Northwell Health explained, “Striving to demystify medicine and connect consumers with personalized content they can use to make informed health care decisions, Northwell Health today announced the launch of The Well, a health-focused editorial platform committed to promoting wellness through journalistic-style editorial features, the sharing of authentic community voices and having experts answer the thorniest – and oftentimes personal – medical questions in a straightforward and approachable way.”
Result: The identity work for The Well launched the brand that now reaches thousands of users and drives loyalty for the Northwell Health parent brand.
Forbes Family Farm
Creative direction, brand strategy, identity design
The Forbes family needed a brand identity to grow their business from an aspirational farm to the thriving, multifaceted business it is today. We worked together to express the foundational brand values – family, community, education, wellness, and quality – in elements that allowed them to differentiate in a crowded market and share their brand voice to a whole new audience.
Interview: Forbes Family Farm Brand Identity Development
Result: A flexible, meaningful identity that has been a foundation to this successful business.
Caitlin went above and beyond to really hear our story in order to capture the essence of who we are and what we’re doing in not just our logo, but how we present ourselves as a brand. - Emily Forbes
