Caitlin LoosCreative leader. Brand expert. Brand and identity. Brand is personal – powerful brands create value for businesses, connections between organizations and their audiences, and meaning at every turn. Projects Employer brand. Turning every employee into a brand advocate and storyteller. A strong employer brand drives candidate recruitment, increases employee engagement, and creates impact. Projects Marketing. Create the moment for the message. Digital or physical, top of funnel or targeted to one, breaking through requires creating the context in which the right message gets through and is heard. Projects Craft. Play drives craft. It charges me up to bring design, leadership, and strategy to my work every day. Creativity does not end when we close our laptops for the day. My creative experiments are driven by the Aesthetics of Joy. And most of them are delicious. Projects